How to Catch a Photo Editor’s Eye

For photographers looking to show their work to photo editors, life should now be easier than ever. If once they had to stuff a pile of prints into a envelope or make an appointment to show off their portfolio, today they can wow editors with the images on their website even while they're out completing another job. But that easy option throws up a bunch of new difficulties. With websites so effortless to build — and with so many to choose from — how does a photo editor decide which photographer's online portfolio to examine in detail, which photographers to hire and which to ignore? And what can a photographer do to make sure that his or her work receives the attention it deserves and wins a commission?

The first requirement is perhaps the most surprising. Despite the whiz-bang features and slick animation offered on so many sites, simple is usually best. Editors are short of time, and faced with a large number of images they want to gain an understanding quickly of what the photographer can do. They're less interested in what the photographer's Web developer can do.

Via: http://www.photopreneur.com